【中外玩具網(wǎng)2月8日訊】繼香港玩具展、紐倫堡玩具展之后，由美國(guó)玩具協(xié)會(huì)主辦、西半球規(guī)模最大的北美國(guó)際玩具展也將于2月17日—20日（農(nóng)歷大年初二—初五）如期而至。展會(huì)前夕，美國(guó)玩具協(xié)會(huì)總裁兼首席執(zhí)行官 Steve Pasierb透過(guò)中外玩具全媒體中心（中外玩具網(wǎng)&《中外玩具制造》）（id：ctoy-gdta），展望2018年的行業(yè)走向。

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美國(guó)玩具協(xié)會(huì)（The Toy Association Inc.）總裁兼首席執(zhí)行官 Steve Pasierb

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　　“In a word, disruption. How toy companies do business, build relationships with consumers, gain their trust, and win their dollars is profoundly changing. Clearly, the retail world is also at a point of inflection where risks and failures receive great notoriety, but importantly, there are also great opportunities and strength to leverage. Finally, IP protection and the surge in counterfeits are serious threats, not simply because of the financial damage caused to innovative companies, but because counterfeits also risk consumer safety as they're not subject to the same rigorous requirements and testing as all other toys.”

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　　“2018年玩具業(yè)界將會(huì)面臨重大轉(zhuǎn)折。玩具公司做生意，與顧客建立關(guān)系并獲得他們的信任的方式方法，都將發(fā)生巨大的改變。顯然，零售界正處在一個(gè)重要的拐點(diǎn)，風(fēng)險(xiǎn)和機(jī)遇并存。知識(shí)產(chǎn)權(quán)保護(hù)和假冒產(chǎn)品的增多是嚴(yán)重的威脅，不僅僅是因?yàn)闀?huì)對(duì)創(chuàng)新公司造成經(jīng)濟(jì)損失，還因?yàn)榧倜爱a(chǎn)品并沒(méi)有像其他正規(guī)玩具一樣受嚴(yán)格的法規(guī)監(jiān)管和通過(guò)嚴(yán)謹(jǐn)?shù)陌踩珳y(cè)試，也會(huì)對(duì)消費(fèi)者安全造成威脅。”

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　　“Fortunately, adults will always love the children in their lives, and will always want them to be happy and to enjoy the developmental benefits of play - facts that bode well for toymakers' collective future. Our goal is to help Toy Association members distinguish between larger business and consumer trends that will happen and soft trends that might happen. Our body of research continues to grow, with new studies and reports on the horizon tailored to our members' diverse interests, including consumer and demographic trends from around the world, operating & benchmark data, and webinars on the latest safety regulations, to name a few. Our staff also has a great track record of helping members on an individual basis. We are always on call to take questions and offer guidance on challenges and issues as they arise.”

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　　“幸運(yùn)的是，大人永遠(yuǎn)是愛(ài)孩子的，并希望他們永遠(yuǎn)快樂(lè)，享受游戲給他們帶來(lái)的成長(zhǎng) - 這對(duì)玩具制造商來(lái)說(shuō)，是個(gè)好兆頭。我們的研究機(jī)構(gòu)在不斷發(fā)展擴(kuò)大，新的研究和報(bào)告針對(duì)會(huì)員的多樣化需求進(jìn)行了量身定制，比如，有來(lái)自世界各地的消費(fèi)者和人口趨勢(shì)，運(yùn)營(yíng)和基準(zhǔn)數(shù)據(jù)以及舉辦最新安全標(biāo)準(zhǔn)相關(guān)的網(wǎng)絡(luò)研討會(huì)。我們的員工在協(xié)助會(huì)員方面，也很有經(jīng)驗(yàn)。我們隨時(shí)待命，就出現(xiàn)的挑戰(zhàn)和問(wèn)題提供指導(dǎo)?！?/div>