Ickee Stikeez是一隊迷你小怪獸，底部有吸盤。把它從一個表面拔下來的時候，發(fā)出的聲音就像在捏泡泡袋。
迷你吸盤小怪獸
公司名稱：Zing Toys
所在地：俄勒岡州波特蘭市
價格：一個裝1.25美元，三個裝2.99美元
適用年齡：4歲及以上
就是忍不住想捏泡泡包裝袋怎么辦？現(xiàn)在Zing Toys公司的產(chǎn)品讓你有了新選擇。
Ickee Stikeez外形是小小的、黏乎乎的的怪獸形象，非常適合收藏。它的底部安有吸盤，孩子們可以把它們貼在任何地方，也可以把它們放在圓形的塑料包裝盒里。
不過最美妙的當屬它們從一個平面上拔下來時發(fā)出的“啪”的聲音。它們也符合孩子們收集東西的愛好。同時父母也不必太為錢操心。Ickee Stikeez系列有24個角色形象，每個售價僅為1.25美元。
Zing Toys公司目前只有五年的歷史，它是一家波特蘭的小型玩具廠家，只有30名員工。該公司的高管約什?洛澤爾稱：“我們的目標是生產(chǎn)一款又酷又有趣，并且并有創(chuàng)新性的產(chǎn)品。它既具有很高的娛樂價值，同時成本又很低廉。我們相信能夠制造出一款由想象力創(chuàng)造的玩具，一款不需要電池，而且孩子們隨時隨地都可以玩的玩具。”
洛澤爾表示，Ickee Stikeez還有一個實用的功能，成年人可能也會喜歡。他說：“如果你去參加一個宴會，不想把你自己的杯子和別人的弄混了，那就不妨在杯子上貼一個別致的Ickee Stikeez?！?/P>
洛澤爾稱，該公司針對Ickee Stikeez的營銷方式也同樣具有新意?！拔覀兪且患倚∑髽I(yè)，所以我們也很支持小企業(yè)?！彼f：“因此上個月我們通過5,000家獨立的禮品和玩具商店發(fā)布了Ickee Stikeez?！?同時公司并沒有花大價錢在電視上做廣告，但Ickee Stikeez仍然賣得很火。
“如果我們出去吃午餐，我們會把Ickee Stikeez粘在桌子上或吧臺上。有意思的是，等我們再次光顧的時候，我們發(fā)現(xiàn)它們被粘在了收銀機上，”洛澤爾說。
Ickee Stikeez
Company: Zing Toys
Location: Portland, Ore.
Price: $1.25 for single pack; $2.99 for a triple pack
Age: 4 and up
Zing Toys may have the cute answer to popping bubble wrap.
Ickee Stikeez, tiny, squishy, collectible monster figures, have tiny suction cups for feet. Kids can stick them anywhere, or keep them in their round plastic pods.
The best part, though, is the popping noise that they make when pulled off of a surface. They also appeal to kids' tendency to collect items. But parents don't have to dole out lots of money either. Each of the 24 characters costs just $1.25.
"Our goal was to make a cool, fun and innovative product that was high on play value but very low on the cost," said Josh Loerzel, executive with five-year-old Zing Toys, a small Portland toymaker with 30 employees. "We believe in making toys that are built on imagination, don't require any battery and kids can play with anywhere."
Loerzel said there's also a functional value to Ickee Stikeez that grownups might appreciate. "If you're at a party and you don't want your glass mixed up, just stick a distinctive Ickee Stikeez on it," he said.
Loerzel said the company is taking the same creative approach it adopts to make toys to also build buzz about them. "We're a small business and we're supporting small business," he said. "So we launched Ickee Stikeez last month through 5,000 independent gift and toy stores." Zing Toys is also shunning expensive TV ads and going viral, instead.
"If we go to lunch, we leave Ickee Stikeez on the table or on the check. Funny thing is, when we go back, we find them there on the cash registers," said Loerzel.
